Brand strategy

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Research and consultation

I take a deep look at your audiences, culture, and your organisation’s history and future ambition. I spend time getting to know the brand issues you’re trying to solve.
Through workshops, 121s, focus groups and surveys, I work with your team, donors, partners, and the under-served people you work with, to the find the right brand strategy solutions for your organisation and objectives.

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Narrative and messaging

With those insights, I shape a brand architecture, personality and narrative that shows your true colours, and I test it with your audiences to make sure it does.
To reflect your new brand personality, I shape a brand strategy and create guidelines for your team, along with a messaging framework for you all to use.
I help your team practise the new brand narratives and messaging too so they feel confident writing and talking about your organisation wherever they are and whoever they’re with.

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Brand development and launch

Then I put it into play, working with designers and web developers to create the visual elements of your brand, and weaving your brand narratives throughout your websites and materials.
I create a clear and sensible roll out and launch plan too so that you and your team feel confident that your new brand architecture will be released professionally and efficiently.

Case study: Envision

Fresh brand personality and narrative for youth charity, Envision

The challenge | With a new CEO and strategy refresh, the team were keen to review their messaging and come up with a brand story that was a better representation of who they are today.

My approach | I took a close look at their existing brand story and messaging to understand the challenges we wanted to solve. I surveyed Envision’s partner schools and employers to find out how they’re perceived and I spoke 121 with members of the team to hear about their messaging frustrations. I facilitated two workshops with staff across the charity to explore solutions to their challenges and I wrote a clear and concise new brand story for Envision.