Brand strategy

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Research and consultation

I take a deep look at your audiences, culture, and your organisation’s history and future ambition. I spend time getting to know the brand issues you’re trying to solve.
Through workshops, 121s, focus groups and surveys, I work with your team, donors, partners, and the under-served people you work with, to the find the right brand strategy solutions for your organisation and objectives.

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Narrative and messaging

With those insights, I shape a brand architecture, personality and narrative that shows your true colours, and I test it with your audiences to make sure it does.
To reflect your new brand personality, I shape a brand strategy and create guidelines for your team, along with a messaging framework for you all to use.
I help your team practise the new brand narratives and messaging too so they feel confident writing and talking about your organisation wherever they are and whoever they’re with.

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Brand development and launch

Then I put it into play, working with designers and web developers to create the visual elements of your brand, and weaving your brand narratives throughout your websites and materials.
I create a clear and sensible roll out and launch plan too so that you and your team feel confident that your new brand architecture will be released professionally and efficiently.

Case study: Ufton Court

Fresh brand for children's experiential charity

The challenge | Ufton Court run experiential programmes that deepen children’s knowledge and connection to nature, history and the self. They approached me to update their brand which hadn’t been touched since the 90s and bring it closer in line with the work they do now.

My approach | I listened carefully, gathering insights and feedback from 150+ children, teachers, staff, and friends of Ufton through surveys, 121s and focus groups to gain a strong understanding of their brand personality and USP. I ran workshops with their team to identify their brand likes and dislikes and together shape a brand personality that worked with and for them.