Communications strategy and plans
Research and consultation
- I take a deep look at who you are trying to engage, drawing on existing audience insights and shaping personas so we can understand their motivations and come up with an informed strategy to engage them.
- Through a selection of surveys, polls, 121s and focus groups, I consult with your audiences too. This helps me understand how your brand and communications are perceived, identify areas for improvement, and direct future planning.
Creating a clear plan
- With the insights I've gleaned, and through working with you and your team, I create a clear and innovative strategy for engaging your audiences that aligns with your organisation's objectives and brings focus and clarity to everything you communicate.
Case study: Tutor Trust
Strategic comms and marketing leadership for tutoring charity
The challenge | With high potential for future growth, the founder and CEO of Tutor Trust approached me to shape their comms team and activity so that they’re stronger and ready to support the organisation’s strategic ambitions in the years ahead.
My approach | I quickly got to work identifying strengths and areas for improvement within the team and across the organisation. With the team, and drawing on input from other departments, I shaped a solid comms strategy and plan that laid out decisions tailored to the year ahead. I worked on a quality-not-quantity approach to media and trained the team to deliver it, and I put the ball in motion for a multi-channel approach to marketing, including launching out of home ads.
The result | A clear comms strategy and plan with the whole organisation behind it and an expert team to deliver it. It’s already showing results with billboards across the North and a slot on local ITV News to raise their profile further.
