Communications strategy and plans

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Research and consultation

I take a deep look at who you are trying to engage, drawing on existing audience insights and shaping personas so we can understand their motivations and come up with an informed strategy to engage them.
Through a selection of surveys, polls, 121s and focus groups, I consult with your audiences too. This helps me understand how your brand and communications are perceived, identify areas for improvement, and direct future planning.

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Creating a clear plan

With the insights I've gleaned, and through working with you and your team, I create a clear and innovative strategy for engaging your audiences that aligns with your organisation's objectives and brings focus and clarity to everything you communicate.